Feel good
We believe every donor, no matter how much they give, deserves to be celebrated. We think giving should feel so good, it becomes contagious.
Flexibility
We believe flexibility gives our donors the power to follow their heart, share their love, and maximise their impact - all in one place. We’ll allow donors to give their way.
Fairness
We believe every charity should have equal access to passionate donors. We want to see more charities get more money, more often.
Freedom
We believe the freedom to choose, to change, to dial up, or dial down, and to respond immediately to what matters, is the future of giving.